Totally Sport
Totally Sport is a leading retailer of sports clothing and equipment in the United Kingdom, operating online via their revamped website.
Lani.Logic were approached by Totally Sport to redesign their existing website in early 2009, and we have come up with a fantastic new face for their business.
We produced the initial design and after a series of updates and restructuring, we produced the page templates in valid XHTML and CSS ready for integration with the in-house developers at the company.
The design we came up with is extremely sales focused giving a large amount of real-estate to the products on offer, along with special offers alongside in each of the 3 columns. Additionally, screen real-estate is further enhanced by the 'elastic' design that allows the content to resize automatically depending on the screen size of a particular user.
We added additional functionality to the design using jQuery which allowed us to populate the shopping basket without refreshing the page, and display helpful hints and tips as popup graphics when a product is hovered over with the mouse.
All of these features make shopping online on Totally Sport more enjoyable than ever and we look forward to much increased conversion rates for our client.
Technical Information
| web address | http://www.totallysport.co.uk |
|---|---|
| launch date | In production, scheduled march 2010 |
| industry sector | sport & leisure, e-commerce |
| our role | branding, planning, design, front-end development, seo |
| technologies used | Photoshop, XHTML, CSS, jQuery |
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